736 followers. 55,845 impressions. The math says the "rules" are wrong. 115 posts later, I have fun numbers to share.
My theory: Write like YOU. It doesn't have to be pretty and polished. That is just not the world we live in.
736 Followers and 55,845 Impressions: Why the Rules Are Wrong
The Experiment
6 months ago I dedicated myself to posting 3 to 4 times a week. There was no strategy other than posting consistently. Content calendar? No freakin' way.
I just wrote about what was happening in real time.
Getting laid off 3 days after my 30th birthday. Rebuilding in a new state with no backup plan. Throwing community events because I needed connection and figured other people did too.
Finding joy in the mountains during the rebuild
The Numbers
55,845 impressions. 13,806 people reached. 2,007 engagements. 322 comments.
And on average 51% of the people seeing my content don't even follow me.
That means more than half my reach is strangers finding me because the algorithm pushed my words into their feed. Not because I had a big network but because something I said made them stop scrolling.
Who's Reading
56% of my audience is senior level, director, VP, C-suite, partner, or business owner. The biggest companies reading my posts have 10,001+ employees.
I think I know why. Most folks are drowning in corporate speak from 9 to 5. Buzzword meetings. Emails that say nothing in 4 paragraphs. Then they open LinkedIn on their lunch break and it's more of the same.
So when someone writes like a real person? WOW. Social media is "social" for a reason.
Taking time to read and reflect in nature
No Team
I have no PR team. No ghostwriter.
I have stubbornness, a story worth telling, and the willingness to tell it out loud.
My impressions are up 1,492%. That Ozarkian stubbornness in me is paying off.
The Takeaway
The math proves it: you don't need a polished strategy, a content calendar, or a huge network. You need consistency, authenticity, and the guts to write like yourself.
When you show up as a real person in a sea of corporate speak, people notice. More than half my audience found me as strangers because my words made them stop scrolling.
Start writing like you. The "rules" don't matter nearly as much as showing up.